The Grand has rooms, restaurants and a calendar of events to fill, every week of the year. The brief: one studio to own the whole marketing picture, so social, paid and influence pull in the same direction rather than in pieces.
The Grand Hotel Leicester
A returning landmark, kept in front of the city.
About the partnership
JUDE™ runs The Grand Hotel Leicester’s marketing end to end: organic social, paid social and Meta ads, influencer management and seasonal campaigns, keeping a four-star landmark present, booked and moving with the city all year round.
I.
The Challenge
II.
The Approach
We work as an in-house team would: a monthly rhythm of organic content and reels, always-on paid social behind the offers that matter, influencer partnerships that put the hotel in front of the right rooms, and campaign pages for the big seasonal moments.
III.
The Outcome
A single marketing partner across social, paid and influence, with campaign landing pages and tracked enquiry funnels for the season’s biggest moments, and AI imagery filling the gaps a fixed photo bank leaves behind.
The work, at a glance.
A focused view of what JUDE™ runs for The Grand Hotel Leicester, across social, paid, influence and seasonal campaigns. Hover a discipline to see it.
Monthly organic content, reels and carousels shaped around the brand world, with reporting and insight every month.
Always-on paid social across Meta behind the offers that matter, targeted, tested and tracked through to a booking.
Creator partnerships that put The Grand in front of the right rooms, hosted, briefed and rights-cleared.
The year’s biggest moments built end to end: concept, landing page, paid social and reporting.
Art direction and on-brand AI imagery that fills the gaps a fixed photo bank leaves behind.
Seasonal moments, turned into demand.
Across the year we build and run The Grand’s biggest campaign moments end to end, concept, landing page, paid social and reporting. Click through them below.
Campaign 01 · Christmas
Christmas at The Grand.
A full festive campaign: every party night, dinner and Christmas Day gathered onto one art-deco landing page, driven by paid social and built to turn seasonal intent into bookings.
SeasonWinter 2026ChannelsLanding page · Paid social · Meta adsBuilt forBookings
IThe landing page
Editorial pacing, page by page.
A walkthrough of the finished Christmas landing page: considered loading, art-deco detailing, slow festive reveals and an enquiry journey built to turn seasonal interest into bookings.
IIWhat we built
The features behind the page.
01
Hand-coded, not templated.
Bespoke HTML, CSS and JS with no page-builder, so it’s fast, light and entirely The Grand’s own.
02
Tracked to the booking.
GTM, GA4 and Meta Pixel firing on every real action: enquiries, calls and booking clicks, not just page views.
03
Optimised for value.
Each enquiry carries an estimated value by party size, so paid social chases higher-value bookings, not just volume.
04
Twenty live booking links.
Every event and date wired straight to the hotel’s booking engine, each one a tracked conversion.
05
A festive world, on brand.
The Grand’s art-deco fan and Walbaum type, with drifting snow and gold sparkle, kept elegant, never kitsch.
06
Compliant by design.
A custom consent banner with Consent Mode v2, so analytics and ad pixels only fire once a visitor opts in.
IIIMeta ads
Spend that works while they sleep.
Always-on paid social across Meta behind the offers that matter, targeted, tested and tracked through to a booking.
The Grand Hotel LeicesterSponsored ·
···Christmas at The Grand is open for bookings. Party nights, festive dinners and Christmas Day, all under one roof.
thegrandhotelleicester.co.ukChristmas at The Grand 2026
Book NowLikeCommentShare
thegrandhotelleicesterSponsored
···Book Now
thegrandhotelleicester Christmas at The Grand is open for bookings. Tap to secure your table.
The campaign set · eight festive creatives
Reach and results figures to confirm.
Campaign · Oktoberfest
Steins, sittings and a sell-out night.
A one-night Oktoberfest turned into a full paid-social event campaign, from concept and creative through to a booking-linked landing moment.
Campaign · Afternoon Tea
A ritual worth booking a table for.
The Grand’s afternoon tea positioned as an occasion in its own right, with seasonal refreshes and paid social built to fill the quieter weekday sittings.
Campaign · Pre-theatre
Curtain-up, covered.
The Grand’s pre-theatre menu positioned for the Curve and De Montfort Hall crowd, with always-on paid social timed to show nights.
The Grand’s day-to-day voice.
Ongoing organic social, reels, carousels and stories that keep the hotel present between campaigns and turn followers into guests.
Reel 01
Reel 02
Reel 03
Reel 04
Video and carousel examples drop straight into these slots. Videography sourcing to follow.
Follower growthYear on year across Instagram & Facebook
Avg. engagement rateAgainst a hospitality benchmark near 1%
Monthly organic reachAveraged across the account
Results figures to confirm.
Handed to the right voices.
Influencer management from sourcing and briefing to hosting and content rights, putting The Grand in front of the audiences most likely to book.
Creator 01
Creator 02
Creator 03
Creator 04
Creators partneredHosted and briefed by JUDE
Combined reachAcross partnered creators
Content piecesReels, stories and posts, with usage rights
Results figures to confirm.
Extending a fixed image bank.
The Grand had a finite photography library. We use considered, on-brand AI imagery to fill the gaps, giving every campaign fresh visuals without a new shoot each time.
AI image 01
AI image 02
AI image 03
AI image 04
Credits
Directed by Carly Mancini-Spicer for JUDE™ Studio · Social, paid & influencer JUDE™ Studio · Ongoing partnership since 2025
Next case study
Hospitality · 2026
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