Accessibility.

Last updated June 2026.

A considered website should be usable by everyone. We want every visitor to judemarketing.co.uk to be able to read our work, navigate the site and make an enquiry comfortably, whatever device, browser or assistive technology they use to do it. This statement sets out the standard we work to, the specific measures behind the site, the limitations we know about, and how to tell us when something is not right.

Our commitment

Accessibility at JUDE™ is treated as part of design, not a bolt-on at the end. The same values that shape our visual work, clarity, restraint and respect for the reader, are the values that make a site accessible. A page that is calm, legible and logically structured for one visitor tends to be calm, legible and logically structured for all of them.

The standard we work to

We work towards the Web Content Accessibility Guidelines (WCAG) 2.1 at level AA, the standard referenced by UK accessibility regulation and good practice across the industry. As a private studio site we are not bound by the public sector regulations, but we treat AA as the bar worth clearing regardless, and we revisit the site against it as the guidelines and the site evolve.

Typography and readability

• Body copy is set at a minimum of 15 pixels with generous line height, in a typeface chosen for screen legibility.
• Text is real text, not images of text, so it can be resized, reflowed and read aloud.
• Content scales cleanly to at least 200 percent zoom without loss of meaning or horizontal scrolling.
• Line lengths are capped at a comfortable measure, because sixty to eighty characters is easier for everyone, including readers with dyslexia.

Colour and contrast

• Our palette of warm creams and deep walnut browns is tested so that body text meets AA contrast ratios against its backgrounds.
• Colour is never the only carrier of meaning; states and actions are also conveyed by text, position or weight.
• Text placed over photography sits on darkened overlays specifically so it remains readable regardless of the image beneath.

Structure and navigation

• Every page uses semantic HTML, with one main heading and a logical heading hierarchy beneath it, so screen reader users can scan a page the way sighted users do.
• Navigation is consistent across the site: the same header, the same footer, the same ordering on every page.
• Links are written to make sense out of context, naming their destination rather than relying on “click here”.
• Decorative imagery is marked as decorative so assistive technology can skip it; informative imagery carries meaningful alternative text.

Keyboard and focus

• The site is navigable by keyboard alone: navigation, accordions, the journal carousels and all forms can be reached and operated without a mouse.
• The frequently asked questions use native HTML disclosure elements, which carry built-in keyboard and screen reader behaviour rather than fragile custom scripting.
• Focus states are visible, so keyboard users can always see where they are.

Motion

The site uses gentle reveal animations and transitions as part of its editorial character. All of them respect the prefers-reduced-motion setting: when your device asks for reduced motion, animations are disabled and content appears immediately. Nothing on the site flashes, autoplays with sound, or moves in a way that cannot be paused or avoided.

Forms

• Every field on our enquiry forms and newsletter signups carries a programmatic label for assistive technology.
• Required fields are marked both visually and with the appropriate attributes.
• Error messages are written in plain language and announced politely, telling you what is needed rather than what you did wrong.
• Forms can be completed entirely by keyboard, and autofill is supported rather than fought.

Assistive technology and compatibility

The site is built on standards-based HTML and CSS and is intended to work with current versions of all major browsers, with screen readers including VoiceOver, NVDA and JAWS, and with platform zoom and text-scaling features. It reflows responsively from large desktop displays down to small phones without horizontal scrolling.

How we test

We review the site with a combination of automated checking, manual keyboard-only passes, screen reader spot checks and contrast measurement, both when the site changes substantially and on a recurring basis. Automated tools catch perhaps a third of real issues, which is why the manual passes matter, and why your reports matter more still.

Known limitations

• Some decorative photography intentionally carries empty alternative text so that screen readers skip it; if you believe an image is informative and unlabelled, tell us.
• The embedded Google Maps on the homepage are third-party components whose internal accessibility we cannot fully control; our location details are therefore also provided as plain text in the contact details and footer.
• Externally hosted fonts and embeds sit outside our direct control, though we choose them conservatively.
• Older journal entries are reviewed progressively as we update them; if you hit a problem in an archive piece, we will prioritise it.

Tell us if something is not working

If any part of this site is difficult to use with your device or assistive technology, we would genuinely like to know, and we will not treat the report as a complaint but as a contribution. Email hello@judemarketing.co.uk with the page address and a short description of the problem. We reply within 48 hours, Monday to Friday, and we will tell you honestly what we can fix and when.

What level AA means in practice

WCAG success criteria come in three levels. Level A covers the essentials without which a site is simply broken for some users. Level AA, the level we work to, adds the requirements that make a site genuinely comfortable: sufficient colour contrast, resizable text, consistent navigation, visible focus, meaningful headings and labels. Level AAA is a specialised standard that not even most accessibility-focused sites meet in full, though we borrow from it where it suits the design, such as our generous line spacing and comfortable line lengths.

Plain English and content style

Accessibility is as much about language as code. We write in plain English, keep sentences at a readable length, avoid jargon where a plainer word exists, and front-load paragraphs so the point arrives early. Our Journal articles use descriptive headings and structured summaries so they can be skimmed as easily as they can be read.

Performance is accessibility

A slow site excludes people just as surely as a low-contrast one: visitors on older devices, limited data plans or rural connections. We keep pages lean, compress imagery properly, load typefaces with sensible fallbacks and avoid heavyweight scripts. The absence of advertising and tracking technology, described in our cookie policy, helps here too; pages carry only what they need.

Documents and downloads

This site does not currently offer PDF or document downloads. If we publish any in future, they will be produced in accessible formats with a plain HTML alternative wherever possible.

Browser and device support

We test against current versions of Chrome, Safari, Firefox and Edge on desktop, and Safari and Chrome on iOS and Android. The site degrades gracefully in older browsers: content and navigation remain available even where decorative effects do not load.

Design system choices that help

Many of this site’s accessibility properties come from its design system rather than from retrofitting. A restrained palette means contrast is controlled in one place. A small set of type styles means heading hierarchy stays consistent everywhere. Hairline rules and whitespace carry the layout instead of boxes and borders, which keeps pages simple for assistive technology to parse. Restraint, it turns out, is an accessibility feature.

Imagery and art direction

Photography on this site is editorial and atmospheric, and we treat it accordingly: decorative images are hidden from screen readers so they do not add noise, while images that carry information, such as client work and award marks, carry descriptive alternative text. Text is never baked into images, and image-heavy sections always carry their meaning in adjacent, real text.

Tools we test with

Our recurring checks combine automated scanners (Lighthouse and axe), manual keyboard-only passes, VoiceOver spot checks on macOS and iOS, contrast measurement against WCAG ratios, and reduced-motion verification. No single tool catches everything, which is why we run them together and why a report from a real visitor outweighs all of them.

Scope of this statement

This statement covers judemarketing.co.uk. Client websites designed by the studio are governed by their own accessibility commitments, agreed as part of each engagement; accessibility is part of our web design practice as well as our own site.

Our roadmap

Accessibility work is never finished. Our current priorities are: a recurring full-site audit as new sections launch, progressive review of older Journal entries against the current standard, and continued testing of our enquiry forms with screen readers after any change. Items reported by visitors jump the queue.

Quick answers

• Can I use this site with a keyboard only? Yes. Every interactive element is reachable and operable by keyboard, with visible focus throughout.
• Does the site respect reduced motion? Yes. With reduced motion enabled on your device, animations are disabled and content appears immediately.
• Who do I tell about a problem? Email hello@judemarketing.co.uk with the page address and what happened. We reply within 48 hours.

Escalation

If you contact us about an accessibility problem and are not satisfied with our response, you can seek advice from the Equality Advisory and Support Service (EASS), which provides free guidance on the Equality Act 2010.

Review

This statement is reviewed whenever the site changes substantially, and at least once a year. The date at the top of this page reflects the most recent review.