Content Strategy
A clear plan for who you are talking to, what you post and why, before anything goes live.
A feed that looks like the brand, every day.
Social media strategy, content and community for considered hospitality, wellness and lifestyle brands.
Practice
Strategy, shoots and day-to-day content, so the feed always looks considered.
Social and Content is the brand, published. It is where the look and feel you have built shows up every day, in a feed that has to feel considered even when it moves quickly. We start with a strategy: who you are talking to, what you want them to feel and the kind of content that earns attention rather than chases it.
From there we shoot and gather content, design the grid and the templates, cut the reels and write the words, so everything lands in one voice. Day to day, we plan, schedule and post, and stay close to the comments and messages so the community feels looked after. The result is a social presence that looks like the brand, builds a quiet kind of trust and does not fall apart the week you get busy.
Shoot & Capture
Regular shoots and gathered content, so there is always considered material to work with.
Grid & Feed Design
Templates, layouts and a considered grid so the feed looks composed, not assembled.
Reels & Short Film
Short-form film and reels cut to carry the brand into movement and reach.
Community & Engagement
Staying close to comments and messages, so the audience feels looked after, not broadcast at.
Reporting & Insight
Clear monthly reporting on what worked, so the plan keeps getting sharper.
The packages / 01
Enquire about The Content Day
The Content Day
A single art-directed content day, for brands that need a bank of considered photos and reels to post from. One shoot, a season of content. From £395 for a full day of content.
What is included
- A planned shot and content list
- A directed shoot day
- Edited photography
- A set of short-form reels
- Everything sized for social
Timeline and process
Around two weeks from booking. We start with a planning call to agree the shot and content list and lock the locations, so the day runs to a plan rather than being made up on the spot. The shoot itself is directed start to finish, then editing follows, and the finished photography and reels are delivered within a week, sized and ready to post.
Who it is for
Brands that manage their own posting but need better content to work from. If you are confident writing captions and staying consistent, but keep running out of images or filming everything on a phone between covers, a directed content day gives you a proper bank to draw on. One day of shooting can quietly feed weeks of feed.
Investment
From £395 for a full day of content, with the shot list and locations agreed in advance so every hour is used well. That covers the direction, the shoot and a delivered set of edited photography and short-form reels. Larger productions, extra locations or a bigger set of final assets are scoped around what you need and quoted up front.
The packages / 02
Enquire about The Monthly Feed
The Monthly Feed
A managed feed, handled for you. We plan, design and schedule a consistent month of content so the brand always looks present. From £625 a month.
What is included
- A monthly content plan
- Grid and template design
- Scheduled posts and stories
- Captions and hashtags
- Basic monthly reporting
Timeline and process
A rolling monthly engagement, always planned a month ahead so nothing is rushed or posted for the sake of it. Each month we build the content plan, design the grid and templates, then schedule the posts and stories with captions written to sound like you. You approve the plan before anything goes live, and a short monthly report shows how it performed.
Who it is for
Brands that want a consistent, considered feed without having to run it themselves. If posting keeps slipping down the list, or the feed looks a little different every week, this hands the whole rhythm to the studio. You stay recognisable and present while getting the time back to run the actual business.
Investment
From £625 a month, scoped to how often you post and how much new content we shoot for you. The figure covers planning, design, scheduling and the monthly report, with content days added whenever you need fresh imagery. Everything is agreed up front, so there are no surprises and you can adjust the level as you grow.
The packages / 03
Enquire about The Full Social
The Full Social
The whole channel, run end to end: strategy, shoots, design, reels, posting and community, all in one place. From £800 a month.
What is included
- Everything in The Monthly Feed
- Regular content shoots
- Reels and short-form film
- Community and message management
- A quarterly strategy review
Timeline and process
A rolling engagement, with shoots and content plans set each month and the strategy reviewed each quarter. It joins the planning of The Monthly Feed with regular shoots, reels and active community management, so the account is not just posting but responding, growing and being properly looked after. You get a considered plan and a studio genuinely running the channel.
Who it is for
Brands that want social handled properly, as a channel that actually performs rather than a box to tick. If you know there is real business in your audience but have neither the time nor the appetite to run it well, this treats social as a serious growth channel, from content to community to the numbers behind it.
Investment
From £800 a month, across strategy, content, community and reporting, scoped to your channels and how much we shoot. It sits between a managed feed and a full retainer, for brands ready to invest in social as a proper channel without yet needing everything joined up across their whole marketing. The scope and figure are agreed clearly before we start.
The packages / 04
Enquire about The Social Retainer
The Social Retainer
Ongoing social as part of a bigger picture, for brands that want content, campaigns and paid working together all year. From £1,200 a month.
What is included
- Full social management
- Content and campaign creative
- Paid social support
- Cross-channel planning
- Monthly reporting and review
Timeline and process
A rolling monthly engagement, joined up with the rest of your marketing rather than run in isolation. Social, content, paid support and cross-channel planning all move to one plan, reviewed each month and set each quarter, so a campaign on the website, in email and across social all say the same thing at the same time. It is the most integrated way to work with the studio on social.
Who it is for
Established brands publishing often that want everything pulling in one direction. If you are running content, paid and campaigns but they feel disconnected, this brings them under a single plan and a single team. It suits brands treating social as a core part of how they grow, not a side project.
Investment
From £1,200 a month, scoped to the channels involved and the amount of content and campaign work each month. Because it is designed to sit alongside your wider marketing, the scope is built around your goals for the quarter and reviewed as results come in. Everything is set out clearly, with the flexibility to scale the work up around key moments.
Social and content, in practice
O.W. at The Grand
Food, drink and social content for the restaurant and bar at The Grand Hotel Leicester, art-directed into one recognisable feed that stops the scroll.
View workThe Grand Hotel Leicester
Seasonal content and social for a grand Leicester hotel, from food photography to campaign reels, all in one voice.
View workPhysical Formula
Ongoing content and social for a performance fitness brand, giving a busy feed one consistent, premium look week after week.
View workRachel Ash
Editorial and social direction for a bridal boutique, styling designer gowns into a considered, ownable feed.
View workClarkson Construction
Social and content for a construction firm, turning site progress and real craft into a feed that builds trust and wins work.
View work
Good to know
Questions, answered
What does social management include?
It can be as light as designing and scheduling a monthly feed, or as full as running the whole channel: strategy, shoots, design, reels, posting and community.
How much does it cost?
Every engagement is quoted individually, because a single content day and a fully managed channel are very different. Share your brief and we will send a clear proposal.
Do you create the content too?
Yes. We art-direct and shoot content ourselves, design the templates and cut the reels, so you are not relying on stock or scraps.
Which platforms do you cover?
Mostly Instagram, Facebook and TikTok, with LinkedIn and Pinterest where they fit. We focus on the channels that actually matter for your brand.
How often will you post?
As often as makes sense for the brand and the plan. We would rather post less and better than fill the feed for the sake of it.
Will it still sound like us?
Yes. We spend time up front getting the voice right, so the account reads as you, not as an agency.
Do you run the paid ads as well?
We can. Social and paid work best together, and our Paid Campaigns service plugs straight into the content we make.
Do you work with brands outside hospitality?
Yes. Most of our social work is for hospitality, wellness and lifestyle brands, but the approach suits any considered brand.
From the journal
More on social and content
Field notes on content, social and building an audience that actually cares.
Social Media Marketing That Actually Works for Small Brands
Why consistency and craft beat volume, and how small brands can win on social without burning out. Showing up with intention, not just often, is what quietly builds a following that actually lasts.
How Beauty, Wellness and Hospitality Brands Should Market in 2026
Where to focus attention and spend across content, social and search in the year ahead. A clear sense of priorities, so effort lands where it genuinely moves the brand forward rather than sideways.
Why Attention to Detail Is the Difference Between Marketing That Works and Marketing That Looks Busy
The quiet details that separate marketing that performs from marketing that just fills the calendar. Considered beats constant, and intention beats volume almost every single time it is tested.