Discovery & Scoping
Working out what the product should do, for whom, and the smallest version worth building first.
Products, built by hand.
Bespoke web and mobile apps for founders and brands that need a real product, not a template.
Practice
Discovery, design and build, so the product is considered from the first screen to the last.
App Development is where an idea becomes a product people actually use. It is the most involved thing we do, and the one where getting the thinking right early saves the most later. We start with discovery: what the product needs to do, for whom, and the simplest version worth building first.
From there we design the flows and the interface, then build the product properly, so it is fast, considered and genuinely yours rather than a template with your logo on it. Everything is tested before it ships, and we stay on afterwards to fix, refine and grow it as real people start to use it. The result is a product that feels designed, works the way people expect and can grow without needing to be rebuilt from scratch.
UX & Flows
Mapping the journeys and screens so the product makes sense before a pixel is designed.
UI Design
A considered, on-brand interface that is a pleasure to use, not just functional.
Build & Engineering
The product built properly, so it is fast, secure and yours to grow.
Testing & QA
Testing across devices and cases, so it works before real people ever see it.
Launch & Support
Launch, then ongoing support to fix, refine and grow the product over time.
The packages / 01
Enquire about The Prototype
The Prototype
A clickable prototype of your idea, for founders who need to see and test it before committing to a full build.
What is included
- A discovery and scoping session
- Core user flows mapped
- A designed, clickable prototype
- Something to test and to pitch
- A clear plan for the build
Timeline and process
Around three to four weeks, from discovery to a prototype you can put in front of real people. We start by pinning down the core idea and the key screens, design the flow, then build an interactive prototype that looks and behaves like the real thing. It is deliberately quick, so you can test, gather feedback and refine the concept before committing to a full build.
Who it is for
Founders validating an idea, or raising against it, before building. If you need to show investors, test with users or simply see the concept working before spending on development, a prototype gets you there fast. It is the sensible first step for anyone who wants to reduce the risk before the real money goes in.
Investment
Quoted individually, around the scope of the idea and the number of screens and flows involved. Because it is focused on proving the concept rather than building the finished product, it is a deliberately contained, lower-risk piece of work. Share what you are building and we will scope it into a clear price and timeline.
The packages / 02
Enquire about The MVP
The MVP
A real, working first version of the product, built around the features that matter most, ready to launch and learn from.
What is included
- Everything in The Prototype
- A working, hand-built product
- The core feature set
- Testing and QA
- A launch and a handover
Timeline and process
Typically eight to twelve weeks for an MVP, depending on the scope and complexity. We agree the essential feature set, design and build it properly, then test it thoroughly before launch. The focus is a genuine, usable first version, one real thing done well rather than everything done at once, so you can get it into people's hands and learn from actual use.
Who it is for
Founders and brands ready to launch a genuine first version, not just a demo. If you have validated the idea and want a real, working product that early users and customers can rely on, this builds the core of it to a proper standard. It suits anyone ready to move from concept to something live in the market.
Investment
Quoted individually, around the feature set, the platforms and the complexity involved. We scope it tightly to the essentials, so budget goes into what genuinely matters for a first version rather than nice-to-haves that can come later. Tell us the scope and we will build a clear, staged proposal.
The packages / 03
Enquire about The Full Product
The Full Product
The complete product, front to back, with the design, build and backend to support real users at scale.
What is included
- Everything in The MVP
- A full feature set
- A robust backend and data
- Accounts, roles and admin
- Performance and security work
Timeline and process
Bespoke, and phased so nothing is rushed, usually across several months. A full product is built in stages, each one designed, built and tested before the next begins, so the work stays controlled and you see it grow. We plan the roadmap together up front, then deliver against it phase by phase, with room to adjust as real usage teaches you more.
Who it is for
Brands and founders building a product as a core part of the business. If the app is not a side project but the thing itself, or a serious pillar of how you operate, this builds it to that standard, with the architecture and care a real product needs. It suits teams committed to building and running something for the long term.
Investment
Quoted individually and phased, so the investment is staged across the roadmap rather than committed all at once. Each phase is scoped and agreed before it begins, which keeps budget aligned to progress and priorities clear. Share the vision and we will scope it into sensible, fundable stages.
The packages / 04
Enquire about The Product Retainer
The Product Retainer
Ongoing product work, for teams that have launched and want to keep improving: new features, fixes and refinement, month to month.
What is included
- Ongoing feature development
- Fixes and refinement
- Performance and security upkeep
- A shared roadmap
- Regular releases and reporting
Timeline and process
A rolling monthly engagement, planned around a shared roadmap. A live product is never finished, so this keeps a team steadily improving it: fixing, refining and shipping new features to an agreed plan each month. Priorities are reviewed regularly, so the roadmap keeps pace with what your users and your business actually need.
Who it is for
Teams with a live product that want a steady hand improving it. If you have something in the market and need ongoing development, maintenance and new features without building a full in-house team, this provides exactly that. It suits products that need to keep evolving, reliably, after launch.
Investment
A monthly retainer, scoped to how much building and support you need each month. It covers ongoing development, maintenance and the steady delivery of new features, and it flexes around busier and quieter periods on the roadmap. We will agree the level and the figure around the pace you want to keep.
Products, in practice
Sitewise
A multi-trade construction platform designed and built from the ground up, taking teams from paperwork to one considered app.
View workOlivia Cole
A concierge booking experience for a Woburn aesthetics clinic, designed so booking a treatment feels considered from the first tap.
View workProduct Work
Hand-built web products for considered brands and founders, designed to work the way people expect and to grow with them.
View workHeist House
A considered digital experience for a lifestyle studio, built to feel as crafted as everything else the brand does.
View workWeb Applications
Bespoke web applications built by hand, from booking tools to internal platforms, fast and genuinely yours.
View workDigital Design
Interface and product design for brands that care how a screen feels, not just what it does.
View work
Good to know
Questions, answered
What kind of apps do you build?
Bespoke web and mobile products for founders and brands, from booking tools and internal platforms to full customer-facing apps.
How much does an app cost?
Every product is quoted individually and usually phased, because a prototype and a full platform are very different. Share your idea and we will scope it into stages.
Should we start with an MVP?
Usually, yes. Building the smallest version worth launching lets you learn from real users before investing in the full product.
Do you design as well as build?
Yes. We handle discovery, UX, UI design and the build, so the product is considered from the first screen to the last.
Do we own the product and the code?
Yes. The product and the code are yours. We build it properly so you are never locked in.
What happens after launch?
We stay on to fix, refine and grow the product, either as needed or on a monthly retainer with a shared roadmap.
Can you work with our existing team?
Yes. We can build the whole thing or work alongside your developers, lifting the design and product standard.
How long does it take?
A prototype is a few weeks, an MVP around eight to twelve, and a full product is bespoke and phased. We agree a realistic plan up front.
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