Social Media
Content pillars, a planned grid, reels and stories, published consistently so O.W feels present between visits.
O.W at The Grand Hotel Leicester.
Creative direction, social media, influencer management and paid campaigns for a refined restaurant and bar inside one of Leicester’s most iconic hotels.
The Brief
A digital presence with the feeling of a place.
O.W needed a social and campaign presence that reflected the atmosphere of the restaurant: elegant, warm, classic and quietly memorable. The brief was to make the venue feel desirable for afternoon tea, cocktails, dining, celebrations and hotel moments, while supporting bookings, awareness and seasonal campaigns across the year. We took on the whole picture: creative direction, social, influencers, paid and the campaigns that tie them together.
Creative Direction
Art direction, styling and photography that make every post feel part of the same O.W world.
Influencer Management
Considered creator visits, coordinated end to end and repurposed into the wider story.
Paid Ads
Meta ads, targeting and traffic journeys shaped around bookings, awareness and intent.
Campaign Strategy
Afternoon tea, Christmas and events, each given a clear reason to book.
Content & Community
Day-to-day posting, replies and messages, so the community always feels looked after.
Social Media
A feed that feels considered, not constant
The social direction was built around content pillars and a planned grid, so O.W feels present between visits without ever feeling loud. Reels, stories and posts, published in one consistent voice.
Every post earns its place. The feed is planned as a whole, not post by post, so it reads like the room: warm, classic and unmistakably O.W.
The O.W grid, planned and published by JUDE™.
Creative Direction
One story at a time
Creative direction is how a place comes to life beyond its four walls. The same room, the same serve, the same light, styled by a single hand until it reads less like a menu and more like a mood.
Seen together, the frames become something the brand can own: a recognisable bank of imagery, consistent in tone, that people know at a glance and want to be part of.
Creative direction by JUDE™, photographed by Ben Clucas for O.W. at The Grand Hotel Leicester.
Influencer Management
Creators, hosted like guests
We select creators who fit the room, coordinate their visits and guide the content, then repurpose their reels into the wider O.W story. Featuring @p.s.loves on Instagram and TikTok.
@p.s.loves
@p.s.loves
Creator reels, including @p.s.loves on Instagram and TikTok, shaped and amplified by JUDE™.
Paid Ads
Every occasion, a reason to book
Paid campaigns supported the moments that matter: afternoon tea, seasonal events and everyday food and beverage awareness, with creative and copy shaped for each.
Targeting and traffic journeys were built around booking intent, driving visibility on Meta and clicks straight through to OpenTable.
SponsoredBook now SponsoredReserve Paid social and campaigns, run by JUDE™.
The Impact
The numbers behind the feeling
Not vanity metrics, but growth, reach and the quiet signals that a brand is being noticed, saved and shared. Placeholder figures below, ready for the real numbers.
Follower growth
+0%
Year on year, from a considered, consistent feed.
JanMarMayJulSepNov
0
Engagement rate0
Total reach0
Saves0
Shares0
Profile views0
Influencer visits
In their words
Carly at JUDE™ has completely elevated our marketing. Everything has been handled with creativity, strategy and care, she really understands our business and how to present it in the best possible light.
Jack Clarksondirector ofClarkson Construction
JUDE™ understood the brand before we did. The work has the receipts to prove it, we've never felt more confident in how we show up online.
Rachel Ashfounder ofRachel Ash Bridalwear
A creative partner that thinks like an operator. JUDE™ delivered a brand world that lifted our entire offer, and the bookings followed.
The Grand Hotel Leicestergeneral manager
Considered, calm and quietly excellent. Carly's eye for detail elevated every touchpoint of the brand, exactly the partner we'd been looking for.
Heist House Studiosfounder
The strategy, the visuals, the words, everything came together as one considered system. JUDE™ understands how luxury actually works online.
MC Laser & Beautyfounder
Begin
Need a hospitality brand that feels as good online as it does in person?
From creative direction and content to social, influencers and paid campaigns, JUDE™ shapes hospitality brands with atmosphere, intention and commercial focus.
Start a project →